How do you showcase a web design portfolio? We Answer
An online portfolio allows a designer to present a range of his skills to potential clients or employers. A good portfolio allows you to make a difference and get contracts or a job. Here are five tips to showcase a web design portfolio that makes an impact.
Keep it simple
A potential client must instantly identify the designer’s skills when he discovers his portfolio. Too many animations, pop ups and banners could prevent him from seeing clearly or worse, lead him to close the tab to never come back to it.
To avoid the frustration of missing the main idea, the goal is to create a simple web developer online portfolio. Navigation should be smooth and clear.
What needs to be highlighted? The work of the designer, not the functionality of the portfolio
Home, about, portfolio, contact and social media are the pages you expect to find in an online portfolio. Facilitating navigation from one section to another is essential.
Send a clear message
When creating an online portfolio, a graphic designer or visual artist must keep in mind that his work must be the central message.
“Less is more”. Trying to present comprehensive skills could convey the wrong idea about the designer’s area of excellence. For example, if a professional specializes in creating logos, the online portfolio must present it clearly.
The most successful achievements to build a web design portfolio and it must be easily identifiable in the upper part of the portfolio, if it is only one page. Indeed, visitors will not necessarily bother to scroll the portfolio down.
Insert a logo and a tagline
The logo and the tagline facilitate the transmission of the main message of an online portfolio. As mentioned above, the potential customer should identify the key message at a glance. It is therefore essential to add a logo or a name at the top of the page, with a hyperlink leading to the reception.
Add customer testimonials
Presenting recommendations from satisfied customers or employers helps build a relationship of trust. Beyond giving credibility, it encourages the prospect to contact the designer.
There are two possibilities: add a “recommendations” section or place the testimonials under the projects concerned. This kind of content is likely to make a difference in the event that a client still hesitates to call on a designer.
Create a contact section
It goes without saying, the “contact” section is essential. Whether it occupies an entire page or a single section, the “Contact me” should be quickly identifiable, regardless of the medium on which the client is browsing.
The phone number and email address should also be present at the top or bottom of the page. Adding a contact form is optional.