How to start a career in digital marketing after 40?
Do you wish to make a career in digital marketing at the age of 40 in a high-growth industry where talented professionals and dedicated individuals with a drive to learn are both sought after?
A career in an industry that values assorted ranges of abilities, from creatives and analysts to techies and mathematicians?
A career could land you your decision of in-house or agency jobs, but also fits remote freelancing and working? You might think that you are too old for digital marketing and social media?
Then it would be nice to choose digital marketing path.
The Bureau of Labor Statistics foresees 10% growth for promotions, advertising, and marketing manager positions between 2016-2026.
In contrast to many ventures, you needn’t bother with any formal qualifications so as to begin (although they certainly won’t hurt you, either).
Information, talent, and a drive to learn are valued by most employer’s far more than academic credentials. Results matter in excess of a bit of paper.
Amongst the preferred things about this industry is the manner by which open we as a whole are about sharing information and experience.
So what does that mean for you? The initial step to start a career in digital marketing after 40 is quite basic: read as a lot as you possibly can manage.
Aim to acquire a broad understanding of the industry in general. This must incorporate (but isn’t constrained to):
- SEM (search engine marketing)
- Social media
- Content marketing
- Writing for the web
- Growth hacking
- Email marketing
- Voice search
- CRO (conversion rate optimization)
- The marketing funnel
- Web analytics
- A/B and multivariate testing
- Artificial intelligence
- Affiliate marketing
- Augmented reality
- Mobile marketing
- App marketing
But where can you discover content worth reading?
A blog acts as proof of your insight, and can be invaluable in helping you build connections, and eventually, secure a job. Demonstrate your ability, share and promote your posts across various channels and tactics, and build your brand.
Get a few wins
Sooner or later, possibly rapidly, you will get an inclination for an area or two that you’re particularly intrigued by, and that you feel best match your range of abilities.
Utilize your blog as proof of what you know up until now and as evidence you wish to learn more. Highlight for the setup, this is a hazard free transaction.
Not exclusively are they not making a financial commitment by working with you, but if they don’t care for what you do, they don’t have to do anything with it.