It is all the means of communication expressed with the use of visual elements, such as: signs, photographs, drawings, graphics, videos, among others.
It is widely used in advertising, as it requires less time to convey an idea than the text would need, and importance of graphic design in advertising needs to reach the public quickly, nothing is more effective than imagery.
Visual communication, performs the role of taking information without taking too much time from the receiver, and without losing effectiveness.
What is Graphic Design?
Design is all conception, configuration, elaboration of some artifact, aiming at the search for the solution of a certain problem.
Design arises from the search for a solution for a specific need, applying concepts, both aesthetic and strategic, without losing viability. For example: In addition to graphic design, interior design, product design, and fashion design.
And where does advertising come in?
Advertising is making something public in order to acquire financial benefits in return, that is: to sell. Graphic design used in advertising which is the act of spreading a sense or an idea.
The advertiser is a professional specializing in campaigns and advertising pieces. He works to present a product or service to the consumer, promote its sale or guarantee a good brand image.
Research the target audience, gathering data such as age, socioeconomic status, education, customs and consumption habits. He makes the art of packaging and creates logos.
Choose the most appropriate approach and means of communication for the campaign: advertisements, radio and TV commercials, or banners and the internet.
Creates texts and images and accompanies their production. After the campaign, it evaluates the impact of advertising on the consumer.
So, after the definitions have been exercised, an advertising agency is where visual communication is carried out, checking which visual elements your company must act according to the campaign carried out, the graphic designer is in charge of making the graphic pieces of the campaign.
But, when it is being talked about visual communication companies, what do they do?
Well, visual communication companies, for the most part, do the graphic printing (billboard, top sights, banners, box letters, stickers, etc.) made by the graphic designer from within an advertising agency.
What about the graphics?
Usually the printing company is the one that prints business cards, flyers, folders, brand pages, calendars, diaries, etc.)
Who is the ideal professional to create the brand?
For sure, you should turn to an advertising agency. They will analyze the entire market in depth to create the best visual identity for your company.
Wherever in the world you go, there is advertisement graphic design for, Visual Communication and Advertising. This is necessary for the life of the human being. Nobody lives without communicating, especially for the capitalist world of companies. Nobody sells if they don’t communicate.